Welcome all! I’m Madison, the creator of Mad Shells, and I’m excited to share my journey. I grew up on the sandy shores of Long Island and now living in beautiful San Diego, I’ve always felt a deep connection to the ocean.

Every piece of jewelry is handcrafted from shells I’ve collected along the coasts of Southern California, Long Island, and Kaua’i, Hawai’i. The beach has brought so much joy to my life, and I can’t wait to share a slice of that coastal magic with you

With Mad Shells, I believe in celebrating the beauty of our oceans and the strength of our community. As a women-owned small business, I am honored to craft sustainable products that inspire a love for the beach while protecting it for future generations. My commitment to eco-friendly practices, ethical sourcing, and community empowerment drives me to create jewelry that not only elevates your style but also nurtures our planet. Join me in making waves of positive change—together, we can cherish our coastlines and uplift one another.

My mission is to minimize our environmental footprint by reducing emissions and using recyclable materials in every step of my artistic process. I am passionate about creating a sustainable path from my hands to your shell, so that each purchase supports our commitment to the planet. Shop in person or at one of our convenient pickup locations!